AI movement analysisAI Coach Eyes
Your camera sees a workout. AI Coach Eyes sees your performance. It analyses running form, HYROX movements and lifting technique on your iPhone, and your video never leaves the device.
Visit AI Coach Eyes →
AI for sport · Fitness · Community
AI for every athlete,
every coach, every sport.
We build and support tools for athletes like AI Coach Eyes, RoxBuddy and Logolap, and we partner with anyone who wants to bring AI to their sport. From the coach to the athlete, we're here for the whole community.
Products we support
AI coaches, built for real athletes
AI Coach Eyes shows you what needs fixing. RoxBuddy turns it into training.
AI movement analysis
AI coach for HYROXRoxBuddy
Your AI training partner for HYROX. RoxBuddy analyses every run, tracks your threshold progress and turns the data into the next weeks of smart, personalised training.
Follow RoxBuddy →
Athlete sponsorshipLogolap
Every athlete is a brand. Logolap lets athletes sell the sponsor spots on their body and kit, from shoulder to headband, and connects them with brands who want to back real people in sport.
Ask about Logolap →From coach to athlete
Supporting the entire community
Athletes
Personalised plans, honest feedback on every session and data that shows you're getting better.
Coaches
AI that does the analysis and admin, so you can coach more athletes and coach them better.
Gyms & clubs
Better member experience, stronger retention and race-ready programming at scale.
Communities & events
Tools that connect people, power challenges and keep the whole community moving together.
Collaborate
Let's bring AI to your sport
We started with HYROX and running, but the same ideas work everywhere athletes train and coaches teach. If you're a coach, club, federation, event organiser or app builder, we'd love to work with you.
- HYROX
- Running
- Functional fitness
- Cycling
- Triathlon
- Swimming
- Team sports
- Your sport next
Consulting
How we help
AI strategy & roadmap
We map where AI saves time or drives growth in your sport, club or coaching business. You get a clear, prioritised plan with no hype.
Performance & training AI
Workout analysis, adaptive programming and progress tracking that give every athlete a coach-quality experience.
Community engagement
Challenges, content and conversations that keep athletes connected between sessions and make people feel they belong.
Operations automation
Lead follow-up, booking, FAQs and admin handled by AI assistants, so your team spends its time with athletes.
About
People first, then technology
The Sound of Love with Luca was founded on a simple belief: sport changes lives, and community is what makes the change last. AI should strengthen the bond between coaches and the athletes they serve, never replace it.
We combine practical AI expertise with a deep love of training and competition. The result is tools coaches actually use and athletes actually feel.
Contact
Let's talk
Athlete, coach, club or partner? Tell us who you are and what you'd like to build. We reply within two working days.